BMW ///M i3: It's Coming - Soon!

A full range of official press photos of this semi-camouflaged Mi3 will be released a couple days before NAIAS in two weeks. This is the only one I was authorized to reveal.

About six months ago, Eric Loveday of InsideEVs.com wrote this article that predicted the BMW M performance division won't be making an M version of the upcoming BMW i3 or i8. I've known for a while now that that was not true, but the information I got from BMW was under embargo until now so I couldn't comment on it previously. I finally got a chance to look at a pre-production ///M i3 last week. The car I saw didn't have all the body work or the special wheels that the ///M i3 pictured above has since this one is being used for internal testing here at BMW's North American headquarters, but it did have all the performance upgrades and ///M badging.

I was lucky to be one of only a few people to get a sneak peak of the M i3 before its unveiling at NYIAS in two weeks.

Perhaps this was the intention all along, or maybe BMW changed their minds along the way, but both the upcoming i3 and i8 plug-ins from BMW i will get the "M" treatment. Back in August of last year I did a post about BMW offering a Sport Version to satisfy the desires of the performance minded i3 buyers and it turns out BMW was definitely listening. Honestly, I would have really been surprised if the i3 didn't have an ///M variant or at the very least, as I suggested, a special edition "Sport" i3.

One person posted this on Bimmerpost. Perhaps they were wishing for an ///M i3 also?

Recent articles have popped up around the web eluding to the fact that BMW was working on a "special edition" i3 and that it would have a more aggressive appearance, but many assumed that would be reserved for the i3 coupe which is expected to launch about a year after the 5 door hatchback i3 that is available now. That's may be so, but I have confirmed the ///M i3 will indeed be a modified version of the current i3 offering, and it will indeed be available soon after the initial US i3 launch. If the i3 concept coupe does make it to production, it would seem likely to get the same ///M treatment as the 5 door hatchback is.

I knew all along that if BMW really wanted their customer base to welcome the i3 and accept it as a true BMW then they would have to offer a performance version, just like they do with their other models. Performance is in BMW's DNA, it's what distinguishes a BMW from the other premium brands. To not make a performance version of the i3 would seem to be a mistake in my opinion. However I didn't expect it to come so quickly. I figured the ///M i3 would be launched sometime in 2016 to invigorate interest once the initial excitement over the i3 began to wane.

TopSpeed (www.topspeed.com) had their go at what they think the ///M i3 will look like

Loveday wrote, "We suspect that BMW will make available several performance-enhancing products for both the i3 and i8 in the near future, but both an i3M (Mi3) and an i8M (Mi8) seem to be no-goes." That's certainly understandable since BMW had said on more than one occasion that they will not be tapping the M performance division to tweak the i3 & i8.  So what do I think changed their minds? My guess is surveys; it's that simple. Last September I received an email survey from BMW i asking me about 50 questions regarding my interest in the i3. I'm not sure if I was included in the survey because I drive an ActiveE or just because I was signed up on the main BMW website for i3 information, but the survey focused on what options I would pay extra for. Almost all of the questions centered around paying for more range and paying for more performance, with one of the questions specifically asking if I would pay and additional $8,000  for an ///M version of the i3.

Fortunately the majority of the respondents must have answered as I did, saying yes we would be willing to pay extra for both range and performance. Yes, I know the i3 is focused on sustainable personal transportation for an evolving world, but hell, there's always the weekends, and i3 owners will want to autocross their cars just like 3-Series owners do. That's part of the BMW heritage, and part of why people gravitate to the brand.

TopSpeed's ///M i3 guess shown in coupe' form

Over the two weeks we should be getting all the details for the ///M i3 & ///M i8 models. The New York Auto Show opens on April 15th and both ///M cars will make their world premiers there. This will coincide with another special announcement regarding never-before released information about DC Fast charging for the i3, so if you are an i3 fan, head to the NYIAS this year. The Press preview days are April 16 & 17th, with the show opening up to the public on Friday the 18th and running until Sunday, April 27th.

The ///M i3 wheels will be a modified version of the optional 20" wheels available on the i8

Opening ceremonies of NYIAS will include Mayor de Blasio declaring the show officially open and that will take place at the BMW exhibit, likely next to the ///M i3 and ///M i8. This all but guarantees that pictures of the new performance-orientated plug-ins will be plastered in every newspaper in the NY metropolitan area. Unless BMW strategically places their gas offerings there which would be very disappointing.

Little is actually known about the spec's of the ///M i8, but I do have some of the details on the ///M i3. Besides a more aggressive exterior styling, including a new front grill and spoiler, monochromatic paint (Yes, the black hood and rear diffusers will be painted the color of the car) a larger rear spoiler and fender flares. The standard wheels on the ///M i3 will be the 20" Sport wheels that are currently available on the i3 (the 19" wheels aren't available on the ///M i3). However there will also be a wider wheel offering which puts a 20" x 6.5" wheel on the car with 245/40/R20 Brigestone Potenza S001 Tires. The wheels look very similar to the optional 20" BMW i8 wheels but they appear to be painted black in the press photo I obtained. The upgrade tire size is nearly perfect in diameter and the speedometer will not be affected at all. I suspect this will dramatically improve the handling, but it will certainly come with a price. I'd expect this tire and wheel combo to likely be about a $2,000 option, but for the performance-minded, it will likely be worth it!

Specification-wise all I know is that BMW is indeed using the same motor that the base i3 uses, it's just been modified to increase power output by about 25%. If that holds true, figure on about 210 horsepower and 230 lb-ft of torque. I was told the goal was to get the 0-60 times in the mid 5 second range and with that kind of added power I believe it is definitely within reach since the stock i3 BEV does it in about 7 seconds with 25% to 30% less power. The suspension will obviously be improved for performance and the interior will likely get the usual smattering of ///M badging and special seats which offer more support.

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Now for the most intriguing part of this. The i3 has been designed around the philosophy of weight savings whenever possible. Many of these features will add weight which reduces efficiency. Plus, the more powerful drivetrain will likely use more energy than the stock set-up does. If someone were to drive the car hard (like it should be driven) then the range may only be 40 or 50 miles, and that's just not enough. So I asked if the ///M i3 would be available with the range extender, and was told definitely not; it will only be available in BEV form. Pressing further about the likely limited range of what will be a very expensive 40 mile electric car he replied, "The ///M i3 will have a greater electric range then the standard i3. It will also charge faster and offer technology unavailable in any other electric vehicle on the market." Now this is indeed getting interesting. There are really only two possibilities here that make any sense. It either has a larger battery pack, perhaps utilizing the space where the range extender goes, or BMW is using the higher density batteries that they have been testing in MINI-E mules for a couple years now. These cells are reported to have about a 30% greater energy density than the stock i3 batteries that come from Samsung have, so that would seem to work here.

I wish I could say I've had the opportunity to test drive it, but I didn't. I was only allowed a brief in person look at the one pictured above in Arravani grey which was at BMW NA's headquarters undergoing internal testing and give the BMW Press photo of the semi-camouflaged one on the track. Even without driving it or knowing what it's going to cost, I decided to cancel my Electronaut Edition i3 and place my order for an ///M i3. They aren't officially available yet so please don't call your dealer and ask to reserve one, that won't be possible until after the New York Auto Show. The ///M i3 & ///M i8 will also be available in "unique colors specific to the M division," I'm hoping Melbourne Red is one of them ;)

4/2/14 EDIT: As many of you figured out, this was an April Fools Post yesterday and I want future readers to realize that. If you take a look at the first letters of each paragraph that are in bold blue text you can see that spell "April fools", I'm surprised nobody commented on that here. I hope you enjoyed it and what I really hope for is a real ///M i3 form BMW sometime in the future!

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BMW i3 Sochi Olympic Commercials Revealed

BMW has released a series of commercials that will be used for commercials during the Sochi Winter Olympics which just opened yesterday. There are spots for many of the new BMW products but the BMW i3 spots will be the first commercials ever aired in the US for the car so I've posted them here.

The commercials are titled "Shhh", "Reasons", "Cop" and "Zero Gallons". I really like Shhh & Cop. I think Reasons is OK and am not a big fan of  Zero Gallons. Shhh (seen above) is great. A father comes home and when his son wonders why he didn't hear him pull up the dad says "Electric car...sneaky" and goes off to bed. This gives the kid the great idea of sneaking out quietly with the car for a rendezvous with his girlfriend; something that many teenage kids do. I remember pushing my dads 1976 Oldsmobile Starfire out of the driveway late at night so he wouldn't hear me "borrowing" it. I would then shut it off before I reached the driveway when I was coming home so I could silently coast back in without waking him. I could have really used a quiet EV for these stealth, late night adventures back then. However in the commercial the i3's smartphone app does the kid in, waking his dad to alert him of the cars charging status! Very clever spot.

The video below, Reasons, takes a swing at the idea that people only want to drive electric cars to reduce their carbon footprint, to help clean the air, to live a sustainable lifestyle, etc or in other words to save the world. But people buy cars for many reasons, and how well the car drives is one of the most important reasons of all. With the i3, you don't have to sacrifice driving pleasure to get all the other positives that driving electric brings, and this spot tries to drive that home.

"Cop" is easy to understand. The i3 is fast and fun to drive. You won't find yourself wanting to crawl along at 5 miles per hour under the speed limit in the slow lane if you have one. You'll more likely find yourself stomping the accelerator whenever you can. This will likely lead to unwanted attention by the men in blue.

While I like the message Zero Gallons was attempting to convey, I think it misses the mark. "This is our most efficient vehicle yet. With zero miles per gallon...more specifically, zero gallons."  Most of the i3's sold in the US are going to have the range extender option, so they won't really use "Zero Gallons" in the first place. But even if BMW wanted to get the "all electric" message out there, they could have done it better in my opinion. Perhaps show the car whizzing by a deserted gas station with tumbleweeds rolling past the pumps and the driver with a clever smirk on his face. Hopefully this one will get the least airplay because the other three offer much more powerful messages. 

The video below features the BMW i8, but it's really a commercial for the whole BMW i brand. The video uses the words of science fiction author Arthur C. Clarke and uses an array of futuristic cityscape visuals and then introduces the i8. It's inspiring, and reminds us that we aren't even capable of knowing what to expect in the future, and the i8 is just a taste of what kind of cars we are going to be driving very soon. 

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My New Side Job: BMW i Dealer Training

It's -2 degrees F here in Canada and I'm talking BMW i3 at Budd's BMW in Oakville!

I've written a few posts on my blogs about how poorly many dealerships have done when it comes to selling their electric car offerings. I blasted Nissan and GM pretty good a while back and had hoped that BMW would learn from the mistakes the other OEM's made when they rolled their EV's into their dealers' showrooms. However I'm starting to wonder if that will be the case.

Electric cars are different in so many ways. If the sales team isn't prepared for the onslaught of questions that they are going to get hit with as soon as the i3 becomes available to order, then it will not only hurt sales of the i3 but it will certainly tarnish the BMW brand image. BMW dealers will have an even tougher time than the other brands had in my opinion because the i3 isn't just an electric car, it really is a revolutionary vehicle. Besides the typical EV questions about the car's anticipated range, battery life, battery management, the effects of weather on the battery, charging, etc, they also have to explain the unique architecture with the carbon fiber and aluminum construction and the thermoplastic skin. How will it respond in an accident? How expensive will it be to repair? Why are the tires so skinny and will they perform well? And that's before they even begin asking about the range extender. Can it drive up a long hill at highway speeds? Can I simply refill it with gas and keep going? Why can't it be turned on manually? Does the waste heat from the engine warm the cabin? What is the maintenance schedule? And so on...

I've been working with JMK BMW in Springfield to help get them ready for the i3 also.

When I first heard about the new "Genius Everywhere" program that BMW was launching I really thought they had solved the dealer problem. It sounded brilliant and I figured these "Geniuses" would be thoroughly trained about the i3 and be able to assist a BMW client adviser with any issue or question about the i3 that a potential customer would have. However once I learned a little more about the program I started to wonder. The Geniuses are there to assist not only with BMW i questions, but technical questions on all BMW products.  Yikes I thought, that's a lot of information for them to absorb. Yes, they will have fancy iPads in hand to help them pull up info that they don't know off the top of their head but still, BMW has a lot of vehicles in their lineup now, and even a "Genius" has their limit. Then came the real concerning revelation. I started getting emails and private messages from BMW "Geniuses". They reached me though this blog and the BMW i3 forums on the internet where I post regularly and answer questions about the i3. After completing Genius training they felt they didn't know enough about the i3 to be comfortable, so they were reaching out to me to help answer questions they had. The worrisome part, is the questions they have are basic, generic electric vehicle questions. If they weren't taught this stuff then they will likely be no help at all to the dealers. In fact one person said this when describing how he feels about going to his designated dealership if someone asks him anything about the i3: "I feel like I'm being blind folded while walking into a room!" This isn't good to hear and believe me it gives me no pleasure at all to have to report it.

In addition to the Geniuses asking me for help, I have recently been getting emails from BMW dealerships asking me questions about the i3. They say BMW has promised them support for the i brand, but they haven't gotten it yet and people are now starting to call and come in to ask for i3 and i8 information and they don't have anything. I have even been asked to come to a couple of dealerships to help train the staff. One dealer in particular, Budds' BMW in Oakville, Canada really wanted me to come and give them a crash course in the i3. They flew me to Toronto and paid me to spend the whole day there and instruct three training sessions. I didn't do it for the money. I really just wanted to help them out since they clearly want to establish themselves as the area's premier BMW i dealer. They were willing to go the extra mile to fly me out there and pay me to help train them and I respect that so I went. The day went really well, and I'm sure they learned a lot about the i3. The following day I got emails from both the dealership manager and the owner and they both thanked me and were so pleased with how the training went they indicated that they would like me to come back to help them more once they get closer to the i3 launch. I have to say they were all really great people up there and I will certainly continue to help them if they ask.

It's not too late to get everybody up to speed, but the clock is ticking. The i brand launches in a couple of months and there is a LOT of ground to cover. I'll continue to help out when I can and in fact I have another dealership training set up for next week. I won't mention which dealer because I didn't ask them if I could talk about it.  Budds' was fine with me talking about this, and they really should be in my opinion. I commend them for wanting to be prepared. They are obviously a forward-thinking, progressive dealership that wants to have a competitive advantage and I really respect that. The next few months should be very interesting. I guess I'll know how well BMW is doing in preparing their dealer network for the i3 by how many phone calls for help that I get! I really hope they do it well. BMW put so much into the development of the i3 and i8, it would be a shame to have them do poorly because they didn't help their dealers get prepared for these unique and ground-breaking, cars.

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Loads of i3 Pictures From Frankfurt!

The Frankfurt Motor Show hasn't officially opened yet, but today is the first day the press had access. The i3 and i8 are the centerpieces of BMW's display this year and BMWBLOG is there snapping dozens of pictures of the i3 in various colors. There's no new news yet, but I wanted to get these pictures up ASAP. I'll post any new i3 information as it gets released, but for now enjoy the pics! Click to enlarge. All photos credit BMWBLOG.

BMW has an indoor track set up at the show. The i3 & i8 are available for test drives. Here is an i3 in Laural Grey on the track.

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