Touchy "Door Ajar" Warning Light an Issue With Early i3 Builds

If you already drive an i3, you've probably seen this warning pop up on the dash.

The rear coach doors have been one of the more talked about features of the i3. Most people seem to favor conventionally opening rear doors, especially when they are considering hauling the kiddies around in the back as it can be difficult to open the doors in tight parking spaces.

Surprisingly, the feedback I've gotten from many early i3 owners has been generally positive in regards to coach doors, (or at least there haven't been any complaints!) so perhaps in practice they aren't as cumbersome as many predicted they might be. However there does seem to be a problem that has popped up with regards to them. As soon as the first i3's hit the roads I heard from a few of the first owners that the rear door ajar warning light would come on often during cornering. I didn't report on it since it was only a couple people and there are always minor build issues with new models. I figured BMW would get it sorted out quickly and I wouldn't hear anything more on it.

Close me first!

That doesn't seem to be the case. We are about seven months into production and I've now had more than a dozen i3 owners tell me they experience this regularly if they don't close the rear coach doors very hard - in other words slam it shut. Some of these people have only taken delivery very recently, so they aren't driving some of the first cars off the assembly line. They don't believe it's a safety concern, and the door is not in any danger of opening as it is securely locked. There doesn't appear to be a physical switch in the door jamb, so it would seem the sensor is some kind of magnetic switch inside the door that needs to make contact and is extremely sensitive. So much so that it loses contact when the car is in a tight turn or goes over a bad bump in the road.

This really isn't anything alarming and not completely unexpected. The i3 is a brand new model and BMW is using materials and manufacturing processes they have never employed before. There will likely be some minor issues like this, however it does need to be corrected. As I'm sure many of you can attest it's quite annoying to have one of these warning lights turn on and off all the time, especially at night when the display is brightly illuminated. I'd hate to have to resort to the decades old "black tape over the annoying warning light" solution on my brand new $56,000 urban mobility pod!

Read More

Is The BMW i3 "Too European" For the US Market?

It's been called edgy, futuristic, polarizing, ground breaking and even flat out hideous. It has funky lines, rear coach (suicide) doors that can't be opened unless the front doors are and rear windows that are permanently closed. The nose has a pronounced "underbite" that any respectful orthodontist would love to correct and the tires are so skinny they look like they should be on something coming out of BMW Motorrad, and certainly not on a proper BMW automobile.

The internet is full of extremely harsh criticism of the i3's exterior styling. However most seem to praise the interior for it's modern, stylish and open feel, especially for such a small car. I don't think I've read a single article where the author didn't at least approve of the interior design, while most gave it very high marks. The term "Scandinavian loft" has been used frequently to describe the modern, open feeling the i3's interior offers.

But then there's the unconventional exterior styling that many people just can't get past. I have to admit, I didn't love it when I first saw it, but I never actually hated it. Then I felt a lot better once I saw it in person and got to drive it. The styling has definitely grown on me and I genuinely like how it looks now.  Others don't fell the same way. In fact, the i3's unique appearance has been discussed ad nauseum since its introduction. Here are a few examples:


On this message board, one person asked the question: Did they try to make it ugly?

Brad Berman of plugincars.com: Did BMW screw up the visual design of i3 electric car?

Perhaps one of the most offensive stories was from The Slate when they wrote: BMW i3 review: Electric car is a cheap, ugly Tesla Model S with an SUV on the side

Would this Citroen be popular in the US?

Then I started thinking about all the criticism and began to wonder if it is mostly driven by American opinions. BMW has consistently maintained the i3 is a "city car". Unlike Europe, city cars just haven't been accepted here yet. The European roads are full of small cars that would certainly appear "unconventional" to American motorists. Take smart for instance. There are smart cars everywhere you look in Europe, yet smart can barely sell a few hundred cars a month in the entire US. Also, many of the cars there look a bit more modern than what you typically find on American roads. Are Europeans just more accepting of new ideas and styling that pushes the limits of acceptability? Is form following function an easier sell to the European car buyer than it is to their American counterpart?

John Voelcker, editor of Green Car Reports and one of the industries most respected journalists covering the green car and alternative powertrain scene recently wrote this: 

"I'd agree that the BMW i3 is the best city car yet developed. Which is fine for Europe. The problem is that in North America, virtually no one has ever said, "Honey, we need to go buy a city car!"

Will America warm up to the unconventional BMW i3?

This does make sense but I'd argue that while it is a "city car", it is just as well served for the outlying suburbs of the big cities, making it a great commuter car for the daily grind, while still offering the spirited driving experience many want for the weekend joy ride. Which leads to the next questionable decision BMW made which is likely part of the reason so many people have been critical and that's the range. You can't go too far on that weekend cruise unless you paid the additional $3,850 and got the range extender. The EPA range rating hasn't been announced yet but it's widely expected that the i3's electric range will be officially pegged at about 80 to 85 miles per charge. America's a big country and with gasoline relatively cheap compared to the average price in Europe it's common to drive hundreds of miles at a clip here. I believe if BMW would have increased the i3's range a bit, so the EPA range rating was 100 or more miles, they would have eliminated a lot of the negativity surrounding the car so far. Of course the Europeans would like more range also (who doesn't?). It just seems less important there since they are likely to drive less than we do in the US and some would argue that European customers look at a car purchase more pragmatically in many cases.

BMW CEO Reithofer introduces the i3

Will the "unique" styling and short range conspire to limit the i3's success in the US market? Only time will tell. There will certainly be an initial surge of orders but once they are filled will the i3 continue to attract eco-conscious buyers to the brand. According to BMW, i3 ordering has been robust and they have over 11,000 orders in the bank worldwide. US ordering has just recently begun and the first deliveries are due here in only a few weeks but BMW hasn't said how many of the 11,000 orders have come from American customers.  BMW must be happy with i3 sales so far though because they recently ordered two more Engle molding machines that make i3 body shell components. They are only about six months into production so if they need to buy more production machinery already, that is likely a good sign.

Ready or not America, here i come!

What do you think? Do you like the i3's appearance? Do you hate it or are you in the middle? Will it be more accepted by European customers or will it have universal appeal? Let me know in the comments below.

Read More