Customer Reactions From The First US BMW i3 Test Rides

The i3 used for ride-alongs at the San Diego National Plug in Day event. Photos courtesy Chris Llana

This weekend there were over about 100 National Plug In Day events held around the US. I was at the North Jersey event held at the Liberty Science Center in Jersey City, New Jersey. I was there with my new ActiveE and we had a total of about 25 electric vehicles in attendance. By all means it was a great day and we helped spread the word about how great plug in cars really are. However across the country at the San Diego Plug in Day event something special was happening. BMW had an i3 there, and for the first time in the US they were taking customers on test rides.

No one was allowed to actually drive the car, as it is a pre-production i3 and only BMW employees are allowed to actually drive it, but the driver was definitely giving the passengers a taste of what the i3 is capable of. He wasn't just rolling around a parking lot at 15 mph like many EV ride-alongs do, they went for a real drive on the streets and the driver was punching the accelerator to show off the power as well as the cars grip on the road. Since I wasn't there, I reached out to three people, Peder Norby, Grant Kluzak and Chris Llana, that were there and had the opportunity to go for a test drive to get their impressions.  

Peder and Grant are very experienced electric vehicle drivers. Chris doesn't yet own an electric car, but has been closely following the electric vehicles currently on the market and intends to buy one soon.

First up is Grant Kluzak. Grant drives a Toyota RAV4 EV and his wife Kristine drives an ActiveE and here's what he had to say:

"At the San Diego National Plug-in day event I had the opportunity to ride as a passenger in a pre-production model of the BMW i3. Since my wife is the primary driver of our BMW Active E, I am somewhat of a professional passenger in an electric BMW. I had a slight hang-up on the overall look of the i3, however after the ride, I now think the look fits the vehicles behavior. It's not an SUV and it’s not a traditional BMW sports car. It is truly a cross-over. You do not feel as low to the ground, or sporty as you do in the Active E. 

It appears to handle nearly as well as an Active E, possibly even accelerating faster. One truly amazing feature is the incredibly tight turning radius which will be very handy in tight parking lots or small city streets. The driver told us that the regenerative braking feel is nearly the same as the Active E and that he finds himself one pedal driving most of the time. I’m excited about this because I drive a Toyota RAV4 EV and find the regenerative braking is too light compared to the Active E. The interior cabin was comfortable and supportive as we would expect from BMW. There is an interior finish on parts of the dash and doors that looks and feels like felt. We were told that it is made from recycled carbon fibers. I really liked the look of this new material and was glad to hear it is made from recycled material. 

Riding in the back seat behind the driver was comfortable for me a six foot two large man. That is not something I can say about the Active E and the i3 was much easier to get into with it’s “suicide” doors in back. There are plenty of cup holders, two in the back and one fixed and one movable between four different locations up front. The BMW engineer I talked too found it amazing that Americans were so fixated on the cup holders in our cars. Apparently there was much debate between the US and Germany on the number and location of the cup holders. I think they got it right with one per passenger. Yes, it’s a four seat vehicle. Having loosely followed the development of the i3, I was under-impressed with the slight glimpses we saw of the vehicle along the way. I did not think it would be a good follow on to the Active E. Having now ridden in an i3 and getting to see and feel the ride comfort, I can’t wait to get behind the wheel and test drive one. I think it has great potential as being the vehicle we will replace our Active E with."

Photo courtesy Peder Norby

Next it's Chris Llana. Chris has been a longtime follower and commenter on my blogs and he even helped me out with photo-shopping for my April Fools post here this year.

"I attended the National Plug In Day event in San Diego on Saturday.  There were about 110 privately-owned plug-in cars there, of all sorts, as well as more than a dozen plug-in cars available for drives and rides (the Model S and the BMW i3 were passenger rides only).  There were seven ActiveEs there (and almost 40 LEAFs).  

 I arrived early and headed right for the i3.  Not a lot of people there at that time, but lots of enthusiasm.  I ran into Peder Norby there; there were at least a couple of other ActiveE drivers inspecting the i3.  The car looked better in person than in photos, Tom, as you have mentioned before.  The interior, in particular, was much nicer than the photos let on.  The driver's position was very comfortable, with ample head and legroom for my more than 6'2" height; the steering wheel was very nice, and placed to perfection.  Visibility was great.   

  The back seat was the big surprise -- very usable by full-size adults, and the front seats did not have to be moved forward to give room for the backseaters' legs.  At one point, both Peder and I were in the back seat -- both of us commented about how comfortable it was, for short runs at least.  Peder is about as tall as me, and not a small man.  We pretty much filled all of the available space, with no extra headroom, but that means most adults will find the back seat more than adequate.  

  I was in the i3 for the first ride of the day (in the front passenger seat), along with two others in the back seat (including one ActiveE driver).  A BMW engineer was driving.  The drive was out on the streets surrounding the parking lot where the event was held -- city speeds, no highway travel.  The acceleration from a stop was impressive, even with four people in the car!  I can only imagine what it would be like with just the driver in the car (and 500 fewer pounds).  With the windows open, the car under hard acceleration sounded like a muted jet engine spooling up -- very cool sound!  The ActiveE driver in the back seat said it was quieter than the ActiveE, and after one spirited take-off, told the driver he had just sold a car!  All in all, I was very impressed!"

Lastly, it's Peder Norby weighing in and he's a real EV pro. Like me Peder has been BMW's e-mobility trial lease programs since 2009. Peder had a MINI-E and now has an ActiveE as well as a Honda Fit EV and has racked up nearly 70,000 all electric miles. Here's what Peder wrote on our i3 group's Facebook wall:

There was plenty of room for Peder and Shawn in the backseat

"I think Shawn is 6'2" and I am 6'3" We thought we would put the two biggest guys in the back. Warning do not try this in an ActiveE! I would never think of trying to shoehorn myself back there.

Lots of room in the i3 for a small car. With the drivers seat fully back there is 4 inches between the seat and the back seat as compared to the ActiveE where the seat touches the back seat. Width wise up front I would say larger than the Active E but not quite as wide a as a 3 series. The space in the rear of the seats is very good, with the seats folded down there is a lot of room. Similar or greater to the Honda Fit EV. The Fit EV is a touch wider but not as deep.

Sitting in the back was very comfortable and we had a 6'0" driver in his comfortable driving position in front of me. I was just fine and not cramped.

Test drive was great, MUCH faster than a Mini-E which is MUCH faster than an ActiveE, and it all comes from the rear so much better control. The driver punched from the lights and it was very impressive even more so than the Mini-E.

Best impressions are:

That the car looks much much better in person, It is very planted on the road at speeds just like the ActiveE and unlike the Honda Fit EV (I love the Fit EV but its a bit of a tinny dancer on the highways. The car for me seemed even quieter than the ActiveE. The interior on the test car was the highest class and it was indeed higher in quality than the ActiveE,

Insights, The rep said that if dealers are taking list it's not official from BMW but unique to the dealer. He also said that BMW will be reaching out to the Electronauts and that they will be in the first group to get the cars. The driver of the i3 said he has lots of seat time in both the i3 and the ActiveE. He described the range on the freeway of both cars as similar and range in the city of the i3 as superior to the ActiveE.

One very interesting conversational detail was that the braking distance in the i3 is among the best of the BMW cars including the M cars. They are validating the stopping distance currently but that it is going to be a big surprise to a lot of people. That bodes very well for performance and for safety

We made some circles in the parking lot and I have never been in car with that tight of a turning radius. The carbon fiber roof is awesome, many areas where you can see the carbon fiber such as the sills and when you open the rear hatch. BMW left a lot exposed and that is good. Love the rear lights.

Very Impressed." 

Peder also maintains a blog about his electric driving experiences and wrote a post on the i3 driving event. You can read the whole post here. So I'd say so far so good. The people at the event that had the chance to go for a ride all seem generally impressed. I suspect it won't be long before BMW gets a lot of production i3's delivered here to the States and opens up actual driving events, that will be the real test.

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BMW i3 Press Release

BMW NA sent out a press release today titled " The Ultimate Driving Machine in a new era of mobility" It's a pretty comprehensive press release and a bit long to post in its entirety here so I'll provide the link HERE and let you read it direct. 

Some notable highlights:
~0-60mph in approximately 7 seconds (woo hoo!)
~The range extender has no effect on luggage capacity.
~Navigation system will be optional.
~The high-voltage battery consists of eight modules (each with 12 individual cells), which together produce a rated voltage of 360 volts.
~It achieved a .21 kilowatt hours per mile rating on the New European Driving Cycle (NEDC). This cycle is less strenuous than the EPA test. 
~The 22kWh battery weighs about 450lbs
~When plugged into a public DC fast-charging station (50 kW) it only takes about 20 minutes for the battery to reach 80 percent capacity.

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BMW i3 Cost a Hot Topic

There are lot of unknowns with the i3. BMW has been very careful to only leak out small details, much to the chagrin of journalists and enthusiasts interested in the car. However the most sought after piece of information that everyone wants to know is how much will it cost?

It seemed like we finally got some clarity on that a couple days ago when Diana Kurylko of the Automotive News wrote a story that claimed the i3's would be "priced at about $40,000". The story was of course picked up by many other outlets and suddenly everywhere you looked on the internet you saw "BMW i3 to cost $40,000". I was skeptical of his from the start. While I have no official inside information on what the price will be I do not believe it will be as low as $40,000. I'm thinking $43,000 to $45,000 as the base price, with options like the range extender and premium electronics packages pushing the price up to and even over $50,000.

Willisch handing me the keys to my ActiveE

So after re-reading Kurylko's piece a few times, it became clear to me that she came up with the $40,000 figure herself, not from anyone BMW. During her interview with BMW NA CEO Ludwig Willisch, he told her the i3 would be priced "roughly the same as a well-equipped 3-series sedan" and Kurylko added the $40,000 herself, assuming that is what a well-equipped 3-series sedan costs. Only she was wrong. A well equipped 3-series costs closer to $45,000 depending on what you consider well equipped. Realizing this I posted my doubts on the BMW i3 Facebook group page and opened a thread for discussion. John Voelcker of High Gear Media, one of the leading journalists in the US covering electric vehicles, was the first to comment and I could see he was interested in getting the facts straight. He later posted that he contacted BMW spokesman Dave Buchko to follow up on the Automotive News piece and Buchko cleared things up a bit, reiterating that Willisch only said the i3 would be comparably priced to a well-equipped 3-series and didn't offer any specific price, and that such a car costs more than $40,000 He actually said a well equipped 3-series "falls more in the $45,000 to $50,000 range." Voelckers entire follow up story in GreenCarReports can be seen here.

So the hope of a $40,000 base i3 price was short lived. Personally I never thought the price would be that low. I believe it will be in the $43,000 to $45,000 range before any tax incentives so the final cost on a base i3 without options should be under $40,000 after the $7,500 federal tax rebate for those that qualify. Add a nice array of options and the range extender and you're probably talking $52,000 -$53,000, or about $45,000 after the federal tax credit. Final pricing probably won't be announced till after the i3's official debut at the Frankfurt Auto Show in September.

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Join the BMW i3 Facebook Group!

On Facebook? Do you want to get the latest BMW i3 info and join discussions about the car? I've created a BMW i3 Facebook group for anyone interested. Here's the link:

https://www.facebook.com/home.php?sk=group_127721967301673#!/home.php?sk=group_127721967301673

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